Moa graduated from Beckman’s fashion programme in 2002 and started working at H&M as a print designer for youth and trends the following year. Moa has worked as a freelance illustrator since graduating but since coming to the end of her maternity leave in 2005 has only worked with illustrations for clients such as Damernas Värld, Svenska Elle, KappAhl, NK, Mama, Plaza and Christian Lacroix. Moa is represented by Ammo agentur.